As a business owner or startup founder, you’re likely familiar with the importance of standing out in the marketplace. Beyond a great product or service, effective communication with marketing collateral is the key to achieving this. Marketing collateral is any material used to promote your brand, communicate with your target audience, and support sales efforts.…
Dominating local Google search is critical for businesses seeking to attract nearby customers. Your ability to optimise a business’s presence on local search results can significantly boost visibility, traffic, and conversions. Here’s a guide on how to help your company outperform competitors in local search rankings. 1. Claim and Optimise Your Google Business Profile Your…
Marketing campaigns come and go, but some leave a lasting legacy that continues to shape industry trends. The most successful campaigns go beyond attention-grabbing tactics—they create meaningful connections and set new standards for creativity and engagement. In this post, we’ll revisit five iconic marketing campaigns that have made a significant impact in recent years. These…
Running a small business is a challenging journey that demands hard, often unseen, and unrewarding work. Something always demands your attention, from managing inventory and balancing the books to ensuring customer satisfaction. Amid these countless responsibilities, marketing can often be overlooked. Yet, it is one of the most crucial aspects of growth, differentiation, and customer…
In today’s rapidly evolving market, businesses must constantly adapt to stay competitive, and nowhere is this more true than in Fife. With a diverse range of small and medium-sized enterprises (SMEs) needing tailored marketing solutions, it’s no wonder many local businesses have turned to Taesea for support. But what makes Taesea the go-to partner for…
Are the unconventional tactics of guerrilla marketing still relevant in today’s digital-first world? In the ever-evolving advertising landscape, where algorithms dictate content visibility and data drives decisions, one might wonder if the unconventional tactics of guerrilla marketing still hold any sway. Born out of the necessity for cost-effective and impactful advertising, guerrilla marketing is characterised…
In today’s fast-paced, data-driven business environment, marketers have overwhelming information. However, the challenge lies not in gathering data but in understanding which metrics genuinely reflect the effectiveness of marketing strategies. The key to successful marketing is identifying and focusing on the most important metrics. These metrics provide actionable insights and directly correlate with business growth…
Email marketing remains one of the most effective tools for businesses to engage with their audience. However, the success of an email campaign largely depends on one crucial metric: the open rate. If your emails aren’t being opened, they’re not being read, and your message isn’t reaching its intended audience. To help you master email…
Scotland’s whisky, often referred to as “liquid gold”, is one of the nation’s most cherished exports. With a history spanning centuries, Scotch whisky has established itself as a global brand equated with quality, tradition, and craftsmanship. In this post, we explore key marketing insights drawn from the world of Scotch whisky and how they can…
Content marketing is indispensable for businesses looking to build a more robust pipeline. Companies can attract and retain a clearly defined audience by creating and distributing valuable, relevant, and consistent content, ultimately driving profitable customer action. A sales pipeline is a visual representation of a prospect’s stages, from initial contact to closing a deal. The…