The Overthinker’s Guide to Modern Marketing Podcast A smarter, more human approach to modern marketing strategy. If you’ve ever found yourself second-guessing a campaign, reworking a headline ten times, or questioning whether your marketing is actually working, you’re not alone. Introducing The Overthinker’s Guide to Modern Marketing Podcast, a refreshingly honest and insightful marketing podcast…
Aden Music Festival, a beloved Scottish summer celebration, was back in action at Aden Country Park, Aberdeenshire. Taesea was asked to give its creative presence a vibrant new look, one that reflected the colour, energy, and community spirit of this much-loved event. With a growing audience and an increasingly ambitious lineup, 2025 was the perfect…
In a world increasingly driven by speed, scale, and data, Sir Jony Ive, perhaps the most influential designer of the modern era, reminds us of a quieter truth: great design is an act of care. In a rare and thoughtful conversation, the former Chief Design Officer at Apple offered more than reflections on product aesthetics…
Crafting a playful identity with a Highland twist. When the organisers of the Aden Beer Festival approached Taesea, they were looking for more than just a logo, they needed a brand identity that would reflect their values, engage their community, and capture the spirit of celebration unique to this new Scottish event. Taesea initiated the…
Branding is far more than just colours, typefaces, and a logo. It’s about story, identity and belonging. For businesses in Scotland, that story often has a uniquely rich cultural backdrop – one that can breathe real depth and distinction into brand design. A well-crafted brand doesn’t just look good – it resonates, because it’s built…
Design is never neutral. Every choice we make, the colour of a button, the placement of a menu, or the structure of a sentence, either includes someone or excludes them. For too long, accessibility has been treated as a bolt-on or a checklist item added at the end of the design process. But when we…
The Aden Beer Festival logo, created by Taesea, is a vibrant and engaging visual identity. Central to the design is a stylised illustration of a Highland cow, a beloved and iconic animal synonymous with Scottish heritage and rural charm. This instantly recognisable figure establishes an immediate connection to Scotland’s rich cultural and natural heritage, making…
Marketers and businesses face the perpetual challenge of turning casual followers into dedicated brand advocates. The shift from prioritising sheer follower counts to nurturing active and engaged communities marks a significant evolution in digital marketing strategy. This strategy leverages authentic relationships and meaningful interactions to drive lasting loyalty and sustained business growth. Traditional social media…
Whisky and branding might seem worlds apart at first glance, but look a little closer, and you’ll find they share something vital: a deep-rooted appreciation for craft, heritage, and timeless appeal. Just like a fine dram, a truly effective brand is carefully crafted, layered with meaning, and designed to leave a lasting impression. In this…
Taesea was commissioned by Dunfermline’s renowned Old Town Barber Club (OTBC) to create a striking visual identity for the inaugural Resurrection Run Club event, held on 20th April 2025. The brief was to develop an illustration that captured the spirit of renewal, energy, and heritage, aligning with the theme “Rise. Run.” and Dunfermline’s rich cultural…
