Content marketing is indispensable for businesses looking to build a more robust pipeline. Companies can attract and retain a clearly defined audience by creating and distributing valuable, relevant, and consistent content, ultimately driving profitable customer action. A sales pipeline is a visual representation of a prospect’s stages, from initial contact to closing a deal. The…
Scotland has long been a land of inspiration, known for its rugged landscapes, rich history, and vibrant culture. In recent years, it has also become a hub for innovative design, with Scottish creatives pushing the boundaries of traditional aesthetics and embracing new trends. In this post, we’ll explore some of the cutting-edge design trends emerging…
Taesea undertook the challenge of revitalising the brand of a Scottish gin distillery, Glen Heather. The aim was to enhance the distillery’s market presence, modernise its brand identity, and foster growth in local and international markets. This case study delves into the multifaceted approach Taesea implemented, covering brand strategy, identity, positioning, market research, experience, loyalty,…
A startup’s brand is its most valuable asset in the fast-paced and interconnected business world. It’s a powerful tool capable of transforming your business into a world-changing entity. However, every business owner must grasp a critical insight: you can influence your brand, but you can never fully control or own it. This realisation is essential…
The Perthshire-based Loch and Land Adventure Fest organisers asked the Taesea team to create a logo and branding for this new and exciting event. The logo was meticulously crafted with the utmost care to encapsulate the spirit of adventure and outdoor activities that the festival promotes. Each design element was not just chosen but carefully…
In social media marketing, standing out from the crowd is crucial. One effective way to achieve this is by integrating unique cultural elements into your marketing strategy. Scotland’s rich cultural heritage offers a wealth of inspiration that can make your social media campaigns both memorable and engaging. Let’s explore how combining Scottish culture with social…
Scotland is a land of breathtaking landscapes, rich history, and vibrant culture. From the rolling hills of the Highlands to the serene waters of its famous lochs, Scotland’s natural beauty offers endless inspiration for visual branding. At Taesea, we believe in harnessing these stunning visuals to create compelling brand identities that resonate with audiences both…
When the Stevie Crawford Football Academy approached us for a logo design, they were looking for something that would capture the dynamic and energetic spirit of their football training programs while maintaining a professional and modern aesthetic. The logo for Stevie Crawford Football Academy prominently features a bold and stylish monogram “S” and “C” intertwined,…
In the digital age, user-generated content (UGC) has emerged as a formidable force in marketing, brand engagement, and community building. UGC refers to any content, be it text, videos, images, reviews, etc., created by users rather than brands themselves. This content can significantly enhance a brand’s reputation, reach, and relatability when harnessed effectively. Let’s examine…
In the competitive business world, one fundamental truth remains constant: customers are the lifeblood of any organisation. Successfully attracting, converting, and retaining customers requires a strategic approach beyond mere transactions. This journey from initial contact to long-term loyalty involves understanding customer needs, providing exceptional value, and building solid relationships. Here’s a comprehensive look at how…
