The role of typography in design is often underestimated. Yet, the choice of font can dramatically impact how your audience perceives your message. Choosing the wrong font can confuse or distract your audience, while the right choice can create an immediate and lasting impression. The Importance of Font Psychology Fonts are more than just letters…
Our approach to designing the logo for Franc, a luxury hair atelier nestled in the historic Maygate quarter of Dunfermline, was a meaningful journey that we are excited to share with you. The logotype we created is not just a design but a heartfelt tribute. It is inspired by the handwriting of Francis, the late…
Design plays a powerful role in shaping perceptions, influencing behaviours, and driving change. As designers, we have the unique opportunity to create impactful visuals while being mindful of our environmental footprint. By incorporating sustainable practices into our design process, we can create eco-friendly graphics that resonate with both our audience and the planet. Here’s how…
Standing out in digital design is more important than ever. One way designers are creating unique, memorable pieces is by blending hand-drawn elements with digital design. Hand-drawn components add warmth, authenticity, and a personal touch, bridging the gap between digital precision and human creativity. Here’s a guide on how to incorporate hand-drawn elements into your…
If you’ve ever seen a striking poster for a music festival, a memorable social media campaign for a concert, or any visual promoting a live event, chances are you’ve encountered Admat design. Admat, short for advertising material, refers to the creative artwork used to market events, bands, festivals and more. It brings together essential information…
Nestled in the heart of Scotland, Dunfermline is a city that beautifully balances its rich history with a vibrant, modern, creative energy. This unique blend creates an inspiring destination that intrigues and inspires. As the birthplace of kings, a cradle of industrial innovation, and now a thriving hub for artistic talent, Dunfermline values and recognises…
As a business owner or startup founder, you’re likely familiar with the importance of standing out in the marketplace. Beyond a great product or service, effective communication with marketing collateral is the key to achieving this. Marketing collateral is any material used to promote your brand, communicate with your target audience, and support sales efforts.…
A brand’s success relies heavily on its ability to be instantly recognisable and memorable. One of the most effective ways to achieve this is through visual consistency across all marketing channels. This is where brand guidelines come into play, serving as the foundation for maintaining a cohesive and professional appearance. In this post, we’ll explore…
Dominating local Google search is critical for businesses seeking to attract nearby customers. Your ability to optimise a business’s presence on local search results can significantly boost visibility, traffic, and conversions. Here’s a guide on how to help your company outperform competitors in local search rankings. 1. Claim and Optimise Your Google Business Profile Your…
The creative team at Taesea was recently commissioned by a prominent Copenhagen-based art and music event organiser to create captivating poster designs for their upcoming live electronic dance music (EDM) events. Rising to the challenge, the Taesea team crafted designs that are not only vibrant and on-trend but also carry a palpable impact, perfectly encapsulating…
