The Aden Beer Festival logo, created by Taesea, is a vibrant and engaging visual identity.
Central to the design is a stylised illustration of a Highland cow, a beloved and iconic animal synonymous with Scottish heritage and rural charm.
This instantly recognisable figure establishes an immediate connection to Scotland’s rich cultural and natural heritage, making the festival inviting and familiar to residents and attractive to visitors.
Playful Branding with a Highland Twist
The Highland cow is depicted holding a foaming pint of beer, introducing a playful and festive character to the branding. This good-natured depiction reinforces the event’s social and celebratory nature, suggesting an atmosphere of attitude, camaraderie, enjoyment and community spirit.
Vibrant Colour Palette
Using bold, vivid colours such as energetic blue, lively pink, and warm, earthy tones enhances visibility and adds a dynamic sense of fun and excitement. These colours resonate with the festival’s celebratory mood while ensuring a strong visual impact across various media and promotional materials.
Typography that Speaks
The logo’s typography is intentionally bold and expressive, featuring casual, playful lettering that complements the illustration’s approachable and informal style. The distinctive hand-crafted aesthetic suggests authenticity and friendliness, essential to community-driven events like the Aden Beer Festival.
Fostering Community and Engagement
In addition to the branding, our studio team was asked to create the website, on-site graphics, merchandise, social media graphics, and even the design of the event’s specially produced pint glass.
The logo captures the essence of the Aden Beer Festival, which celebrates local heritage, fosters community engagement, and promotes a vibrant, welcoming atmosphere.
