Crafting a playful identity with a Highland twist.

When the organisers of the Aden Beer Festival approached Taesea, they were looking for more than just a logo, they needed a brand identity that would reflect their values, engage their community, and capture the spirit of celebration unique to this new Scottish event.

Taesea initiated the project by conducting comprehensive research to understand the competitive landscape. This work yielded important insights, helping to define potential target demographics.

Competing events were analysed to evaluate their strengths and weaknesses. Additionally, trend analysis highlighted rising trends in the beer festival scene, particularly the increasing popularity of craft beers and independent events.

Crafting a Playful Identity with a Highland Twist

At the heart of the festival’s new visual identity is a stylised Highland cow, a character deeply connected to Scotland’s rural charm and cultural heritage. By placing a foaming pint of beer in the cow’s hoof, we brought a light-hearted, welcoming personality to the logo, instantly communicating the festival’s joyful, sociable spirit.

This instantly recognisable mascot invites both locals and visitors to take part in a celebration that’s rooted in tradition but full of modern energy.

Vibrant Colour Palette

We selected a bold and lively colour scheme, using energetic blues, bright pinks, and warm, earthy tones to ensure strong visibility and a memorable visual impression. These colours not only reflect the dynamic nature of the event but also allow the brand to stand out across print, digital, and on-site applications.

Typography That Speaks the Festival’s Language

To complement the illustrative style, we used playful, hand-drawn typography that mirrors the casual and friendly tone of the festival. The hand-drawn lettering style reinforces authenticity and helps reinforce the grassroots, community-driven feel of the event.

Beyond the Logo: A Complete Brand Experience

Our work didn’t stop at the logo. The Taesea studio team delivered a full suite of branded assets, including:

• A vibrant and user-friendly festival website

• On-site graphics to welcome attendees and guide them through the space

• Social media graphics designed to build excitement and engagement in the run-up to the event

• A limited-edition pint glass featuring the Highland cow, adding a keepsake touch to the experience

Every element was crafted to reflect the energy, warmth, and community ethos of the Aden Beer Festival.

The Result

The final identity is one that captures the essence of the event, a fun, friendly celebration of local culture, community, and craft beer. With its recognisable character, vibrant palette, and cohesive branding across touchpoints, the Aden Beer Festival now has a visual identity as memorable and distinctive as the event itself.

Visit the festival site: adenbeerfestival.co.uk

Stand Out in the Market with Taesea’s Innovative Solutions

If you’re interested in learning more about how Taesea can assist your business in developing your brand, marketing, and design requirements, please do not hesitate to contact us. We have a team of experts who are passionate about creating innovative and effective solutions that will help your business stand out in the market. Contact us today to learn more about our services and how we can help your business succeed.